LANCO's new video "Rival" has people knocking down walls...

LANCO's"Rival"video shows real people writing personal message on a wall, and they eventually knock it down with sledgehammers. 

SingerBRANDON LANCASTERsays,quote, "Every caption [was] an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set. It was a powerful moment I'll never forget."

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